Who is Rui?

About Rui

Introducing Rui, a passionate strength and conditioning coach dedicated to maximising athletic performance. Holding a bachelor's degree in sports science and a master's degree in strength and conditioning, Rui possesses a strong educational foundation. He has garnered extensive experience working with athletes across various sports, competing at national, international, and professional levels. Rui's specialisation lies in youth athletic development, where he focuses his efforts on shaping the potential of young athletes. Currently serving as the head of S&C for Norwich Swan swimming club, S&C coach for Easton College performance pathway, and head of S&C at Hustle, Rui plays a rewarding role in optimising performance many aspiring local athletes. In addition to his practical expertise, Rui brings valuable educational experience, having previously served as an athletic development coach at the Norwich School. Currently, he is the course lead and lecturer of Sport, Health, and Exercise Science at City College Norwich, imparting knowledge and shaping future professionals in the field.

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Mission

Utilising science and a passion for coaching to deliver the best possible service to anyone looking to become the best version of themselves. We want to be an opportunity equaliser to young athletes looking excel at their sport and make it as far as possible. Equally, we want to bridge the gap between S&C and general population. Performance coaching should not be exclusive to elite athletes. Because if you have a body, you are an athlete. 

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Qualifications:

MSc Strength and Conditioning 

BSc Sports Coaching & Science

British Weightlifting (L1)

Strength and conditioning for Sport (L2)

Movement beyond mobility (RMC L1)

FA Football Coaching (L2)

Children Safeguarding (UK Coaching)

Kinesiology Taping (L1)

Fitness Instructing (L2) 

First aid in Sport 

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